The holidays are not necessarily the most popular time to sell a home in Ottawa, but that doesn’t mean it’s impossible. In fact, some Realtors® argue that the limited market inventory during the holidays can increase the visibility of the properties that remain on the market. Moreover, if one thing is certain – it is this – the folks that are visiting your open house during the holidays are serious about purchasing a home. Read our top three tips on how to sell your home in Ottawa over the holidays.
- Stage Your Home
Just because it’s the holidays and you are busy with other commitments, it is still pivotal that you take the time, energy and money to professionally clean and stage your home. Consider beautifying your wintertime curb appeal by adding a fresh coat of paint on the front door and some soft lighting. Should you decorate your staged home? The jury is out on this question, so aim for a happy medium. Moderate decorations, such as a tree and some classy holiday lights, are completely acceptable to most potential buyers.
- Include All-Season Photos
Do not make the mistake of only photographing your beautiful abode during a wretched winter storm, or only posting photos of your holiday decorated home. That grey and dreary backdrop can deter any buyer. Knowing that many folks are seeking homes online this time of year, you can both brighten their day (and your chance of selling) by including bright and sunny photos of your backyard space, springtime snaps of your kitchen with the morning light pouring through, and all-season pictures of any other outdoor features you have.
- Set your Price to Sell
Many home buyers in Ottawa may wait until spring to purchase their home, especially if the price is not right. That said, competition will also increase in spring, so rather than hiking your price in the winter, work with your professional Realtor® to assign a price that will make the home selling and buying process easier for everyone. Pricing to sell your home in the winter increases your chance of securing a buyer before the spring competition soars.
If you are interested in learning more about how to sell your home over the holidays, contact our team of professional Realtors® for a free, no obligation market evaluation of your current home. Our sales representatives are happy to help answer any questions you might have about the real estate market in Ottawa.
Happy Holidays from the team at Performance Realty in Ottawa.
